Old Balanced

It's touted as the Ultimate X-Terrain Challenge 20 August 2006. Road 6km, sand 1.6km and Trail 2.4km. Title Sponsor and Official Sports Equipment New Balance should have not used this print ad. What were they thinking? This is more like Annihilation Wanton Run 2006. Insects and worms don't stand a chance in the onslaught and man 'die-die' must have his way during his puny run.

I'm a naturalists so I tend to see trampelled worms, dragonflies and butterflies as unnecessary even if they're fakes. And with that tagline -- this ad is crass.

A crushed butterfly sets in motion a chain of events. The New Balance management needs to read Ray Bradbury's A Sound of Thunder. Following that, they ought to quit the ad for it has successfully tied the brand up with that path of destruction perception and being unfriendly to the ecosystem. That's the last thing you want to create -- negative perception of your brand.

Adidas and Nike would never allow such blunder.